A Communications Technique Is About Dangerous Thinking; A Communication System Is About Ground Level Execution

A marketing and sales communications strategy is approximately high level thinking; a communication plan is about ground level execution. It’s important to understand the distinction between your two so you don’t get bogged down inside the details with no clear understanding of what you’re trying to accomplish. This is especially true with respect to communications courses that use multiple channels, such as video. In cases like this, it’s significant to consider the technique (and the precise plans) of every channel before diving in to the production and monitoring of content. The best place to start through evaluating the key company website audiences and the outcomes you want them to experience.